In the month of May, Amazon introduced a new feature that allows Twitter users to add items to their AmazonCart simply including a hashtag within a tweet. After users connects their Twitter account to Amazon, they can easily extend their shopping experience by tweeting a reply to Amazon product links visible on Twitter including hashtag #AmazonCart or #AmazonBasket in UK.
#AmazonCart Comes to India
After UK and US, #AmazonCart came to India this July. Buyers in India can add products they find on Twitter to their Amazon.in shopping carts without leaving Twitter. In effect, when an Amazon customer finds a tweet from their favorite artists, brand or friend with links of Amazon.in products, they just need to add #AmazonCart to their reply on Twitter and the product gets added to their shopping cart. Customers no longer need to switch apps or log on to their Amazon accounts to shop or bookmark products they need to buy.
The e-commerce market zone describes this feature at best with a tagline,“Add it now, but it later.”
Wrap Up from Amazon’s Desk
Amit Agarwal, VP and Country Manager, Amazon India said, “This is line with our focus on anytime, anywhere convenience for our customers. You don’t have to leave your social media activity on Twitter and when you are ready to shop on Amazon.in, you have a cartful of items waiting for you.”
“The Twitter and Amazon agreement now extends to India to provide the maturing eCommerce industry here with another tool to engage online shoppers as well as to extend relationships on Twitter to the core of their e-commerce platforms. It’s an innovative product discovery-recommend-buy use case via Tweets and we’re pleased to have #AmazonCart go live in India,” said Arvinder Gujral, Business Development Director, Twitter Southeast Asia and India.
How #AmazonCart Works?
Amazon will easily recognize the store ID of the Twitter users who connected their account to Amazon and will add the product directly to their cart, replying to the tweet with #AmazonCart. This feature can add only physical product to visitors cart, and not digital product it remains excluded since such we purchase them with one-click, preventing add to cart functionality.
Customer in turn will get a tweet from @MyAmazonIN as well as an email from Amazon.in when they successfully add the product to the customer’s cart. Customer does not have to buy the item they added by through hashtags, it would remain there until they check out and remove.
This demo video would help you to know how the feature works:
Shopping Gets Better With #AmazonCart
Amazon makes it bigger in social shopping giving Twitter user’s easy access to shop and talk more about product decisions and their choices. This feature is going to boost Amazon with real-time data about the consumers, their choice, preference and their shopping patterns. With launch of Amazon India in 2013, Indian e-commerce giant Flipkart have started to feel the heat of competition. Amazon just sold books earlier, but now Amazon India is having more than 1.5 million products to choose. And, with the launch of #AmazonCart this e-commerce platform hopes some better figures with social shopping.
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