Before we talk about the 11 reasons marketers should consider WordPress as their content management system in 2025, let’s look at some quick facts –

• WordPress is used by 47.5% of all websites as their content management system
• WordPress rules over the CMS market and has a 62.5% share
• More than 478.5 million websites built on WordPress
• More than 30,000 WordPress themes
• More than 70,000 WordPress plugins
• WooCommerce is the top eCommerce platform, holding a 35% market share 

While these stats deserve a blog on their own, they highlight the evolution, the dominance, and the critical influence of WordPress, which has made it the premier content management system across two decades.

And, this brings us back to our point. Why should marketers consider using WordPress? The short answer – you’ll get left behind if you don’t. The longer answer – read on.  

Top 11 reasons marketers should consider using WordPress websites

1. Ease of Use

WordPress web design is easy. Almost anyone can create pages, edit posts and build a small business website without needing to be a master WordPress website maker. 

Such easy access features like Gutenberg visual editors, drag-drop options, and an intuitive layout reduce the time spent on formatting and content management, making it accessible for marketers of all levels. This means that WordPress remains a smart choice for startups, mid size and even enterprises.

While the basics of WordPress are easy to pick up for even the least technophilic people, when it comes to professional custom web development – Forbes says that WordPress generally has a shorter learning curve than Drupal or Shopify.

2. Open-Source

Open source software enables anyone to use, reimagine and change WordPress. When it comes to marketers, having an open-source platform like WordPress empowers them to connect more tools, use the best plugins available at reasonable prices. 

Along with the open-source capabilities of WordPress, Make WordPress Community and other forums enable continuous learning for developers, allowing them to upskill easily. 

For businesses, WordPress open-source flexibility means more vendors, and less chances to get locked in, and the ability to scale, easily! 

3. SEO-Friendly

WordPress comes equipped with in-depth SEO functions, including – 

• Permalinks
• Alt Tags 
• Meta Titles 
• Meta Descriptions

Along with these functions, WordPress also offers plugins like Yoast SEO, and others that help with optimizing keywords, conducting readability analysis, and offering suggestions. 

For example, Social media management tool later.com was able to increase their YoY traffic by 147% using WordPress’ top SEO plugin AIOSEO. 

4. Customizable

WordPress is one of the most customizable CMS available today. With a seemingly unending library of plugins and themes. 

And, you can make do with many free themes for basic functions. But, to tap into the real power of WordPress, you might be better placed opting for a premium theme.

Customization allows each WordPress site to conform to a businesses’ brand and visual style. Moreover, With Divi and Elementor, almost anyone can create pages and unique websites using simple drag-drop functions. 

5. Easy to Scale

WordPress allows businesses to scale their operations as and when needed. With organizations on all sides of the spectrum – startups, mid size companies, e-commerce websites, and established Fortune 500 companies using WordPress swearing by its capabilities.

Having touched upon how easy access features allow startups to scale and create much faster, it’s important to look at how WordPress supports high traffic websites. 

When it comes to scalability strategies; managed hosting, Content Delivery Networks (CDNs), Caching Plugins, Optimized Data Management, Load Balancing and Clustering, Image and File Optimization.

These strategies form the bedrock for WordPress, allowing complex query handling and huge content volumes, making it a go-to solution for enterprises. 

6. Control and Ownership

Unlike Wix, Squarespace and other hosted solutions, WordPress is different. It gives businesses the control back and allows them to have their own autonomy.

This is especially important for complying with GDPR and other data privacy laws, and this is what primarily makes WordPress the best choice for businesses looking for complete independence from hosted solutions.

While the immediate advantages seem obvious, there are long-term benefits, as future migrations or scaling operations become much easier, and much less complex. 

7. Easy Access Blogging Features

When French programmer Michel Valdrighi started WordPress in 2001, it was intended as an alternative blogging platform. 

While he abandoned the project, British and American developers Mike Little and Matt Mullenweg took over and created WordPress in 2003. With WordPress’ blogging abilities finetuned, it was repackaged as a customizable platform to build websites. 

However, WordPress has always remained close to its roots, with basic blogging capabilities giving way to advanced features like RSS feeds, SEO-optimized blog structures, among others. 

When it comes to microblogging, WordPress’ SEO capabilities and flexibility offer more advantages over the competition.

8. Cost-Friendly

The core software is free, with many free and paid plugins to help most small and mid size businesses easily manage their websites and brand presence. This makes WordPress an economical choice for startups and small businesses looking to establish an online presence without significant upfront costs, offering more value for money, and high ROI.

However, advanced WordPress installations, where websites have high traffic and huge volumes, may require custom web development, and as such should be handled by expert WordPress website development companies or WordPress website builders. 

9. Secure & Reliable

Despite being open-source WordPress, security features like Sucuri, Wordfence offer data protection layers. 

Along with this, community-driven updates and WordPress community support ensure that WordPress remains a secure choice for any enterprise, whether it’s an e-commerce solution, a SaaS offering or an Enterprise plan selling website

WordPress also follows security best practices like SSL certificate implementation, password strength and up-to-date plugins to enhance protection against threats, ensuring business data remains secure.  

10. Easy to Integrate 

WordPress open source capabilities allow for a myriad of plugins. But, it’s the integrations which take it to the next level.

Payment gateways, CRMs, email marketing lists, social media accounts, you name it, they integrate it with WordPress. This makes WordPress a versatile choice compared to others. For marketers, this functionality streamlines marketing efforts and enhances user engagement across platforms.

Many e-commerce giants and non-profits deploy WooCommerce and use the associated plugins to channel donations easily. 

11. Mobile Responsive Websites

From 6.1% in 2011, to 37.2% in 2015, and finally to 63.38% in September 2024, the percentage of mobile user traffic has grown exponentially. And, this number is only expected to grow further due to the convenience and stay connected while on the go type portability.

And, this is what gives WordPress an edge over other content management systems. It allows businesses to easily translate their websites to beautiful and mobile-responsive websites, ensuring customer satisfaction and a consistent experience across devices. 

When you consider that Google would rank mobile-friendly websites more favorably, it becomes clear why WordPress offers the best path to a mobile-friendly website.

Here’s a case study where Unified Infotech helped a tyre manufacturer create a conversion centric website based on WordPress. 

Wrapping Up – 

Are there any other reasons for marketers to use WordPress? Well, there are a few more, like the fact that it is used by top brands like Microsoft, SONY Music, and the Walt Disney Company.

So, there you have it, the top 11 reasons why marketers like you should consider using WordPress. Transform your marketing strategy with our WordPress website development services today! We offer no obligation consultations, and allow you to hire top WordPress website developers for your projects.